What is SEO in Digital Marketing?
SEO is the technique to gain a higher ranking in search engine result pages. It is all about getting free organic traffic to your site. The common practice includes high-quality content optimization around specific keywords and off-page optimization (link building).
SEO takes time, it doesn’t give you results quickly like PPC advertisement. It could take weeks even months to get rank on google search engine result pages.
Possible reasons for your presence
- Your website isn’t being found online.
- Your website is not getting enough traffic from google or other search engines.
- You have started a brand new business and want to be found by your target customers.
- You didn’t want to do paid search advertisements like PPC and Social Media Marketing and wanted to rank organically without investing a penny.
What is a Search Engine?
A search engine is software that carries out user queries and gives them the best results. These are Google, Binge, Baidu, etc.
According to Statistica- “As of July 2022, online search engine Bing accounted for nearly nine percent of the global search market, while market leader Google had a share of around 83 percent. Meanwhile, Yahoo’s market share was 2.55 percent.”
This data shows how important it is to make your website google friendly.
How can SEO help you in your Marketing Efforts?
Your target audience regularly searches for their queries in search engines. You can help in solving their queries by giving them valuable content. You can also make sure that you put the best SEO practices, to rank your content higher on search engine result pages.
If you managed to get a higher ranking in the search engine result pages, you could get free quality traffic on your website.
How will Traident's SEO services help your business achieve your marketing goals?
There are over 200 google ranking factors that will help your site get a higher ranking. This is where Traident’s expert SEO services can help you achieve your marketing goals. We are the best SEO optimizer and make custom strategies according to your niche. Our SEO services include.
- Keyword Research– Knowing what keywords your target customers are searching for is the most important part of keyword research. We will help you find the most valuable keywords for your business niche. This will help you in making content around those specific keywords.
- On-Page Optimization– We understand the best On-Page SEO practices and techniques to help your content optimize for search engine crawlers. We put your target keywords strategically in your content and link them internally to get a better understanding for both human and search engine crawlers.
- Off-Page Optimization– It is also known as link building. These are votes for your website which tell the authority of your website to search engine crawlers. The more quality backlinks your website has the higher the search engine ranking result of your website.